Parties: Rogan for Target Launch Bash

I reported a few weeks ago when Rogan for Target's sneak peek pics were released, and now the time has come to buy the eco-friendly line! And just like everything in Hollywood, the release had to be celebrated with a party in Los Angeles. A few celebs of mention came out to join in the festivities; Rachel Bilson said of the clothes, "I think its so cute and so wearable and its great for summer and eco-friendly. It's the perfect combination."

{Amy Smart, Sanaa Lathan, Gabrielle Union, Elizabeth Banks}

{R Bils in a vintage LBD, poses before taking a look at the line}